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Companies grow incrementally when they demand expenditure be justified through business cases, which predict near-term cash inflows resulting from the expenditure with high certainty. When they do, companies eliminate expenditures unsure of their future cash results, which typically include: 1) bad ideas and 2) critical new ways of doing things with hard-to-predict return timelines. To achieve breakout growth, companies need a business case process that allows innovative ideas while still deprioritizing the bad ideas. Most don't.
