The data is just the data; when we regard it as "good" or "bad", we miss our chance to innovate
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While we're right to create simple impressions of the data our organizations encounter, we miss the ability to innovate whenever we regard data or people that contradict our model as "bad".
Companies grow incrementally when they demand expenditure be justified through business cases, which predict near-term cash inflows resulting from the expenditure with high certainty. When they do, companies eliminate expenditures unsure of their future cash results, which typically include: 1) bad ideas and 2) critical new ways of doing things with hard-to-predict return timelines. To achieve breakout growth, companies need a business case process that allows innovative ideas while still deprioritizing the bad ideas. Most don't.
